We manage your Google Ads so you get more calls, more quote requests and more profitable jobs, not just clicks and impressions. Built for trades businesses by a team who's done it for trades and home-services businesses across Yorkshire.
Tight keyword themes, conversion-tracked pages, and search terms reviewed daily. We run Google Ads for glaziers, window firms and other trades, and report the cost of every lead back to you.
You've probably tried Google Ads before.
Maybe it worked for a bit. Maybe it burned through your budget with nothing to show for it. Maybe you're paying an agency that sends you a report you don't understand and calls it a success.
We've taken over dozens of Google Ads accounts that looked exactly like that. Some had been spending five-figure annual budgets for years. Some had been "managed" by national agencies whose only contribution was a monthly PDF nobody read. Some had been set up properly once, then quietly drifted as Google changed the rules and nobody updated the campaigns.
Fixing those things isn't hard. It just takes someone who knows what they're looking at, who's in the account every week, and who's paid to make it work, not to send a report.
We start by looking at what you've actually got. If you're already running ads, we'll find the waste, the wrong keywords, the broken tracking, the campaigns that quietly stopped working. If you're starting fresh, we'll research your market: what your customers search for, what your competitors are bidding on, and the realistic cost-per-lead in your trade.
Days 1-7Campaigns built around what your customers actually search for. Tight exact- and phrase-match keyword themes, no broad-match bleed. Negative keyword lists from day one. Conversion tracking wired up for forms, calls and WhatsApp. Ad copy written for your trade. Landing pages reviewed and rewritten where they're losing visitors.
Days 7-14Weekly bid adjustments based on what the data is doing, not a hunch. Monthly keyword refinement, adding the search terms that converted, killing the ones that didn't. Quarterly strategy reviews. We don't set it and forget it. The accounts that compound are the ones someone touches every week.
Every weekYou get a report you can actually read. Leads. Cost per lead. Which keywords are working. Where your money went. No 40-page PDFs. No vanity metrics. Just the numbers that tell you whether the ads are paying for themselves, and what we're changing this month to make them pay harder.
MonthlyAccount architecture built around your services, locations and intent, not a one-size template.
Commercial-intent and local-intent keyword research specific to your trade and patch.
Ads written for the way your customers actually think and search, not generic agency copy.
Active blocking of the searches that waste budget, from day one and reviewed weekly.
Forms, phone calls and WhatsApp tracked properly, so you know what's producing actual enquiries.
We'll tell you which pages are leaking enquiries and what to change, or build new ones for you.
Plain-English monthly report covering leads, cost per lead, top keywords and what we're changing.
A direct line to the person actually working on your account, not a ticket queue.
Three-month minimum to let the work compound, then rolling monthly. Cancel any time after.
Featured client · PTF Glass Ltd · Glazing
We rebuilt PTF Glass's Google Ads around tight, commercial-intent keywords, wired up proper conversion tracking and pointed the clicks at a page built to convert, so the cost of every lead is reported back to them in plain English. It's the same playbook we'd run for your business.
Result figures are being reconciled to source. We only publish numbers we can show you the export for.
See the sites we have builtAll-in pricing. No hidden fees, no surprises. 3-month minimum, then rolling monthly. Cancel any time after.
You don't need to work that out separately: every plan includes its ad budget in the one price, £200 a month on Starter, £300 on Growth and £400 on Scale, enough to get meaningful data within the first few weeks. Higher-ticket trades often add more once the campaigns are proven; anything above the included budget is agreed in writing first and passed to Google with no mark-up. We'll tell you honestly what the right starting point is before you commit a penny.
Usually within the first week. Google Ads is the fastest channel there is, unlike SEO it can produce enquiries from the day it switches on. The first month is the learning phase, and performance compounds over the first 60-90 days.
Yes. You own the account, not us. We give you full administrative access and walk you through it on the kick-off call. Anything we change is visible in your change history. If you ever leave us, you take the account with you, no held-hostage data.
We'll tell you. If after three months the numbers don't justify the spend, we'll recommend stopping, or restructuring, or shifting budget to SEO or social where it'll work harder. We'd rather lose a client honestly than keep one who's losing money.
No. Our price includes both the ad spend and the management fee. One bill, one number, no mark-ups on what Google charges. You can spend more on ads if you want to scale faster, we'll never mark it up.
SEND THE BRIEF
Send us your Google Ads access and we'll show you exactly where the budget's leaking, and what we'd do differently. Free, 48-hour turnaround, no commitment.
