Audit
We start with what you've got. If ads are already running, we find the waste: emergency and planned work sharing one bid strategy, broken call tracking, no dayparting for out-of-hours leaks.
Days 1-7GOOGLE ADS · FOR PLUMBERS
More bathroom fits. Fewer wasted clicks.
We run Google Ads for plumbers, burst pipes and blocked drains, bathroom fitting and landlord compliance work, and send the enquiries straight to your phone. Exclusive to your business, built around the fact that a midnight leak and a bathroom refit booked for spring are not the same customer.
Connected by design
You’ve tried this before.
A burst pipe at midnight and a bathroom refit next spring are not the same search. Most accounts bid them the same.
Emergency plumbing, burst pipes, leaks, blocked drains and toilets, is immediate and price-insensitive: the customer wants the phone answered now. Bathroom fitting and landlord water-safety checks are planned and considered, researched over days or weeks against two or three quotes. One campaign chasing both with a single bid strategy gets the balance wrong for at least one of them.
“Emergency plumber near me” is a competitive, expensive search. Generalist agencies bid it the same as “bathroom fitter [town]”, which is a completely different buyer with a completely different budget and a completely different decision timeline.
Trust signals matter here too, WaterSafe or your local water company's approved list, and they need to be visible on the ad and the landing page. A generic “plumbers near you” campaign sending every search to the same page can't show either the urgency a leak needs or the trust a bathroom quote needs.
A midnight leak and a spring bathroom refit are worth different bids. Your account should know that.
Four steps. No theatre.
Build
Campaigns split by what the customer needs: emergency call-outs, bathroom fitting, and landlord or compliance work. Exact and phrase match only, negatives loaded from day one.
Days 7-14Optimise
Weekly bid adjustments by service line, with time-of-day scheduling so a midnight leak gets the bid it's worth. Search terms that convert get added, the ones that drain get killed.
Every weekReport
A report you can read in two minutes: enquiries, cost per enquiry, emergency versus bathroom mix, where the budget went. No 40-page PDFs.
MonthlyThe whole service.
Campaign setup & structure
Separate campaigns for emergency call-outs, bathroom fitting and landlord or compliance work, each bid to what that work is worth.
Keyword research
Plumbing-specific keyword research across your patch: burst pipe, blocked drain, bathroom fitter, landlord water safety check, emergency plumber.
Ad copy for your trade
Ads written for someone stood over a leak right now, and ads written for someone planning a bathroom refit. Different searches, different copy.
Negative keyword management
Active blocking of the searches that waste budget, DIY and spares searches included, from day one and reviewed weekly.
Conversion tracking
Forms, phone calls and WhatsApp tracked properly, so you know what's producing actual enquiries, by service line.
Landing page recommendations
An emergency page needs to load fast and show the number instantly; a bathroom page needs a gallery of finished work. We'll tell you what to fix, or build it.
Monthly performance reports
Plain-English monthly report covering leads, cost per lead, emergency versus bathroom mix and what we're changing.
Direct account manager
A direct line to the person actually working on your account, not a ticket queue.
No lock-in after 3 months
Three-month minimum to let the work compound, then rolling monthly. Cancel any time after.
Work that pays.
PROOF · THE SAME PLAYBOOK
Same channels. Real trades.
We don't have a plumbing case study live yet, we're actively onboarding plumbing clients now. What we do have is the same playbook running for trades with identical buyer behaviour, with real ad budgets that we account for to the pound across the sector.
We only publish numbers we can show you the export for, so none appear here yet. The proof you can check today: the work is live, open it yourself.
See the sites we have builtThe stuff everyone asks.
01 How much should I spend on Google Ads for plumbing?
It depends on the mix you want, more emergency call-outs or more bathroom fitting work, because the two carry very different budgets. We quote a sensible starting point after a free audit, and we'll tell you honestly before you commit a penny.
02 How quickly will I see plumbing enquiries?
Google Ads can produce enquiries within the first week, because unlike SEO it can bring traffic from the day it switches on. The first month is the learning phase, and performance compounds over the first 60-90 days.
03 Can I see what you're doing in my account?
Yes. You own the account, not us. We give you full administrative access and walk you through it on the kick-off call. If you ever leave us, you take the account with you, no held-hostage data, no campaigns to rebuild from scratch.
04 What if it's not working?
You'll hear it from us first. We review the numbers with you every month, and if the spend isn't earning its keep we'll say so and tell you what we'd change, restructure, shift budget to SEO or social, or stop. We'd rather lose a client honestly than keep one who's losing money.
05 Do you charge on top of the ad spend?
No. Whatever we agree for ad spend and management comes as one number, no mark-ups on what Google charges. We'll set the right starting budget together during the audit, then it's yours to review every month.
Tell us what you need.
SEND THE BRIEF
FREE GOOGLE ADS AUDIT · 48-HOUR TURNAROUND
See where your plumbing budget's really going.
Send us your current Google Ads, or just your website, and we'll show you exactly where the budget's leaking, and what we'd do differently for a plumbing firm. Free, 48-hour turnaround, no commitment.