Audit
We check your profile against Google's guidelines and against the firms showing above you: name, categories, services, service area, hours, photos, reviews and the website link.
Days 1-7GOOGLE BUSINESS PROFILE · MANAGED FOR TRADES
Get picked on the map.
When someone searches for your trade and their town, the map usually comes first, and your Google Business Profile is what they see. We keep it accurate, complete, active and inside Google's guidelines, so you show up properly for the jobs you do in the places you cover.
Connected by design
You’ve tried this before.
Claimed once, then forgotten.
Most trades profiles we're asked to look at were set up years ago and left alone. The wrong primary category. Half the services missing. A service area that stops at the next town when you'd happily drive further. Opening hours that say closed when you take emergency calls. Photos from the day the van was new.
Google says local results are mainly based on three things: relevance, distance and prominence. You can't move the customer closer, but relevance comes from complete, accurate information, and prominence comes partly from reviews and from how well known you are across the web. Both can be worked on. Google is also clear that there's no way to request or pay for a better local ranking, so anyone promising you a fixed spot on the map is guessing.
There are rules as well. Google's guidelines say your business name should reflect your real-world name, and that adding unnecessary information to it could get your profile suspended. One profile per business, a precise address or service area, and the fewest categories that describe what you do. We make the most of what the guidelines allow and stay well clear of what they don't.
The map is often your first impression. Make it an accurate one.
Four steps. No theatre.
Fix
Verification sorted if it's outstanding, the right primary and secondary categories, every service you actually offer, a service area that matches your patch, accurate hours and a proper set of job photos.
Days 7-14Keep it active
Updates and new photos from real jobs, reviews replied to, suggested edits from the public checked before they change your details, and the profile kept in step with your website.
OngoingReport
What the profile produced this month: calls, website clicks, direction requests and new reviews, in plain English, with what we're changing next.
MonthlyThe whole service.
Profile audit
A line-by-line check of your profile against Google's guidelines and the competitors showing above you.
Categories & services
The fewest categories that describe your core business, as Google advises, plus every service you actually offer.
Service areas
Set to where you genuinely work, not wherever the van happens to be parked, with your home address hidden if you work from home.
Photos from real jobs
Your own before-and-after and on-site photos, added as the work happens. No stock images.
Updates
Posts about the jobs you want more of and the seasonal work coming up, kept current rather than left to go stale.
Review replies
Every review answered, good or bad, politely and promptly, in your voice.
Edit monitoring
Suggested edits and changes to your listing checked, so your number, hours and service area stay right.
Guideline-safe
No keyword-stuffed names, fake addresses or duplicate listings. Nothing that puts your profile at risk.
Monthly report
Calls, website clicks, direction requests and reviews from your profile, reported in plain English.
Work that pays.
Featured client · Wortley Windows · Windows and doors
Profile work, done properly.
For Wortley Windows we did the local-SEO groundwork: the profile, the citations, the on-page and the content, the work that competes for the searches that matter. It's the same profile work we'd do for your business.
We only publish numbers we can show you the export for, so none appear here yet. The proof you can check today: the work is live, open it yourself.
See the sites we have builtThe stuff everyone asks.
01 Can you get me into the top three on the map?
Nobody can promise that honestly. Google says local results are mainly based on relevance, distance and prominence, and that there's no way to request or pay for a better local ranking. What we can do is make your profile as relevant and complete as it can be, and build the reviews and reputation that feed prominence. Then we report what moves.
02 I work from home. Do I have to show my address?
No. Google's guidelines say a service-area business, one that travels to its customers, should hide its address and show the areas it serves instead. We'll set that up so your home address isn't on the map.
03 Should my business name include my town and main service?
Only if that's genuinely your trading name, the one on your van, invoices and website. Google's guidelines say your name should reflect your real-world business name, and adding unnecessary information could get the profile suspended. It's a common shortcut and not one worth the risk.
04 How far can my service area reach?
Google's guidelines say a service area shouldn't extend farther than about two hours' driving time from where your business is based, though larger areas may suit some businesses. We set it to the towns you actually want work from.
05 Who owns the profile?
You do. The profile belongs to your business and stays under your Google account. We work on it with the access you give us, and you can remove that access whenever you like.
Tell us what you need.
SEND THE BRIEF
FREE PROFILE AUDIT · 48-HOUR TURNAROUND
What does your profile say about you?
Send us your business name and we'll check your Google Business Profile against Google's guidelines and the firms showing above you. Free, 48-hour turnaround, no commitment.