We help building firms win the work that pays, extensions, loft conversions, full renovations and new builds, without sitting on Houzz quotes for three weeks waiting for a homeowner who’s already gone with someone else.
We don’t just do marketing. We understand builders.
Builders are the longest-cycle, highest-stakes trade we market. Your customer is spending £40,000 to £200,000 on you, often borrowing against the house to do it. The sales cycle is months. The competition is fierce. The work has to be visible, the trust has to be obvious, and the marketing has to be patient. Most agencies fail builders. We don’t.
Project-based, not repeat. Unlike plumbers or electricians, your customer hires you once a decade, if that. You’re not building a client book that calls you back. You’re building a referral engine and a portfolio that closes the next one. Your marketing has to feed both.
The sales cycle is three to six months. A homeowner thinking about an extension talks to their partner for two months, then gets three quotes over six weeks, then signs in week 12-24. Your marketing has to be there at every stage, not just the “ready to buy” one. That means content, retargeting, nurture, and a portfolio that holds attention.
Portfolio quality is everything. Builders buy on portfolio. Period. If your finished-work photos look like a phone shot from 2014, you lose to the firm with the drone shots and the architectural shoot. We brief, shoot and deploy proper project photography, or train your foreman to do it on the last day of every job.
Trustmark, NHBC, Federation of Master Builders, they all matter. A homeowner committing £100,000 wants every reassurance you can give them. Trustmark, FMB membership, NHBC registration, public liability cover, most builders bury them in a footer. We put them at the top of every page and the headline of every ad.
“Extension builders [town]”, “loft conversion cost”, “new build contractor”, “house renovation [town]”, we bid only on commercial-intent project keywords. Higher CPL is fine, one converted extension can pay for a whole year of marketing. Strong negative-keyword lists filter out DIY and small jobs.
Builders win organic on portfolio depth, not blog posts. We build out project case-study pages with proper photos, costs, timelines and customer quotes, ranked locally for “extension builders [town]” and similar. Map pack matters less than for callout trades, but still drives a meaningful share of leads.
Full project gallery on the homepage. Trustmark, FMB, NHBC logos in header. Dedicated landing pages for extensions, lofts, renovations and new builds. Case studies with budget, duration, customer testimonial and drone shot. Phone, WhatsApp and quote-request form on every page.
Time-lapse extension builds from foundation to finish. Drone shots of completed projects. Customer-on-camera testimonials filmed inside the finished space. Reels are the single best channel for builders right now, reach is huge, intent is high.
PROOF · THE SAME PLAYBOOK
We don’t have a builder case study live yet, we’re actively onboarding builders in this trade. What we do have is a deep track record of running marketing for trades with very similar buyer behaviour and even higher job values, with real ad budgets that we account for to the pound across the sector.
Result figures are being reconciled to source. We only publish numbers we can show you the export for.
See the sites we have builtIt’s all-in and transparent. Plans run £495, £795 and £1,295 a month, and that price already includes your Google Ads budget (£200, £300 and £400 respectively), the management, the tracking and the reporting. One bill, no mark-ups on what Google charges. There’s a 3-month minimum, then it’s rolling monthly.
Google Ads is the quick lever, qualified enquiries usually start in the first week the campaigns are live. The first month is the learning phase and performance compounds over the first 60-90 days. SEO and your Google Business Profile build over three to six months. Anyone promising an overnight flood of work isn’t being straight with you.
Yes. We’re Leeds-based and work nationwide, Google Ads, SEO and websites are delivered remotely, so your postcode isn’t a barrier. We have clients across Leeds, Bradford, Sheffield, Manchester, York and well beyond. We target the towns and service areas you actually cover.
We only work with trades and home-services businesses across Yorkshire, so we already know how builders win work and which leads are worth chasing. You own everything: the ad account, the data, the website. And we don’t sell promises on rankings, Google decides rankings, not us; what we commit to is the work and plain-English reporting. We manage live ad budgets across the sector and have done since 2016.
SEND THE BRIEF
Send us your Google Ads, your portfolio site, or your Google Business Profile and we’ll show you exactly where the build enquiries are leaking, and what we’d do to fix it. Free, 48-hour turnaround, no commitment.