Audit
We start with what you've got. If ads are already running, we find the waste: breakdown and install traffic sharing one bid strategy, broken call tracking, no plan for the first cold snap.
Days 1-7GOOGLE ADS · FOR HEATING ENGINEERS
More boiler installs. Fewer wasted clicks.
We run Google Ads for heating engineers, boiler breakdowns, new installs and servicing, and send the enquiries straight to your phone. Exclusive to your business, built around the fact that a no-heat emergency and a considered boiler replacement are not the same customer.
Connected by design
You’ve tried this before.
Boiler work swings from a same-day emergency to a week of research. One campaign can't serve both.
Someone with no heat in January wants a phone answered now, price is barely a factor. Someone planning a boiler replacement is comparing makes, efficiency ratings and finance options over several days. Generic accounts bid the same on both, which means the breakdown searches (expensive, urgent, high-converting) get starved of budget by the slower-moving install searches, or the other way round.
The weather decides when the phone rings. The first genuinely cold snap of the year sends breakdown searches through the roof, sometimes overnight. Budgets that don't move with the forecast miss that surge entirely, or burn through the month's spend in a week and go dark for the rest of it.
Being Gas Safe registered is the baseline trust signal for this trade, it's a legal requirement to work on gas appliances in the UK, but it only works as a trust signal if a customer actually sees it: on the ad, on the landing page, not buried in a footer nobody scrolls to.
A breakdown at 7am and a considered replacement next month are worth different bids. Your account should know that.
Four steps. No theatre.
Build
Campaigns split by what the customer actually needs: emergency breakdown, new boiler install, and servicing or power-flush work. Negatives loaded from day one, bids ready to ramp the moment the temperature drops.
Days 7-14Optimise
Weekly bid adjustments tied to the forecast, ramping breakdown coverage when it turns cold, holding install campaigns steady through the year. Search terms that convert get added, the ones that drain get killed.
Every weekReport
A report you can read in two minutes: enquiries, cost per enquiry, breakdown versus install mix, where the budget went. No 40-page PDFs.
MonthlyThe whole service.
Campaign setup & structure
Separate campaigns for emergency breakdowns, new boiler installs and servicing or power-flush work, each bid to what that work is worth.
Keyword research
Heating-specific keyword research across your patch: boiler breakdown, no heat no hot water, new boiler cost, boiler service, power flush.
Weather-linked bid management
Bids ready to ramp the moment the forecast turns, so you're the first call on the first cold snap, and budget doesn't sit idle through a mild spell.
Ad copy for your trade
Ads written for someone with no heat this morning, and ads written for someone comparing boiler brands and warranty terms. Different searches, different copy, your Gas Safe number on both.
Negative keyword management
Active blocking of the searches that waste budget, DIY and spares searches included, from day one and reviewed weekly.
Conversion tracking
Forms, phone calls and WhatsApp tracked properly, so you know what's producing actual enquiries.
Landing page recommendations
Emergency work needs a page that loads fast and shows the number instantly; an install enquiry needs the makes you fit and the warranty terms up front. We'll tell you what to fix, or build it.
Monthly performance reports
Plain-English monthly report covering leads, cost per lead, breakdown versus install mix and what we're changing.
Direct account manager
A direct line to the person actually working on your account, not a ticket queue.
No lock-in after 3 months
Three-month minimum to let the work compound, then rolling monthly. Cancel any time after.
Work that pays.
PROOF · THE SAME PLAYBOOK
Same channels. Real trades.
We don't have a heating case study live yet. What we do have is the same playbook running for trades with the same emergency-versus-considered split, with real ad budgets that we account for to the pound across the sector.
We only publish numbers we can show you the export for, so none appear here yet. The proof you can check today: the work is live, open it yourself.
See the sites we have builtThe stuff everyone asks.
01 How much should I spend on Google Ads for heating work?
It depends on how much of each, breakdowns versus installs, you want more of, because the two carry very different budgets. We quote a sensible starting point after a free audit, once we know what you're chasing, and we'll tell you honestly before you commit a penny.
02 How quickly will I see heating enquiries?
Google Ads can produce enquiries within the first week, because unlike SEO it can bring traffic from the day it switches on. The first month is the learning phase, and performance compounds over the first 60-90 days, especially once the account has been through one cold snap.
03 Can I see what you're doing in my account?
Yes. You own the account, not us. We give you full administrative access and walk you through it on the kick-off call. If you ever leave us, you take the account with you, no held-hostage data, no campaigns to rebuild from scratch.
04 What if it's not working?
You'll hear it from us first. We review the numbers with you every month, and if the spend isn't earning its keep we'll say so and tell you what we'd change, restructure, shift budget to SEO or social, or stop. We'd rather lose a client honestly than keep one who's losing money.
05 Do you charge on top of the ad spend?
No. Whatever we agree for ad spend and management comes as one number, no mark-ups on what Google charges. We'll set the right starting budget together during the audit, then it's yours to review every month.
Tell us what you need.
SEND THE BRIEF
FREE GOOGLE ADS AUDIT · 48-HOUR TURNAROUND
See where your heating budget's really going.
Send us your current Google Ads, or just your website, and we'll show you exactly where the budget's leaking, and what we'd do differently for a heating engineer. Free, 48-hour turnaround, no commitment.