Audit
We start with what you've got. If ads are already running, we find the waste: quote-hunter clicks billed as emergency leads, broken call tracking, campaigns fighting each other for the same glass searches.
Days 1-7GOOGLE ADS · FOR GLAZIERS & GLASS SPECIALISTS
More glazing jobs. Less wasted spend.
We run Google Ads for glaziers and glass specialists, emergency board-ups, misted-unit replacements, shopfronts and commercial glazing, and send the enquiries straight to your phone. Exclusive to your business. Never shared, never sold to five other firms.
Connected by design
You’ve tried this before.
You’ve probably tried Google Ads before. Maybe it worked for a bit. Maybe it burned through your budget on clicks from people pricing up a single misted pane. Maybe you’re lost in the “double glazing” auction, bidding against national window brands and lead-sellers for searches that were never your work anyway.
Glaziers get a raw deal from generic PPC. The searches that actually pay, emergency glazier, commercial glazing, glass repair, shopfronts, misted units, get lumped in with domestic double-glazing, bids get set on autopilot, and the emergency work that carries a premium slips to whoever answers first. We’ve taken over accounts exactly like that and pointed the budget back at the jobs you want.
When we audit a stalled glazing account, the same faults come up every time. “Glazier” matched against double-glazing quote hunters. Emergency searches landing on a homepage with the phone number below the fold. No negative-keyword list, so the same wasted clicks come back week after week. Conversion tracking that’s either broken, missing or counting the wrong thing. Ad copy that talks about the business instead of the customer. And landing pages that drop the visitor onto a generic homepage with no clear next step.
None of that is hard to fix. It takes someone who knows the glass trade’s search patterns, who’s in the account every week, and who’s paid to make it work, not to send a report.
A board-up lead and a shopfront contract are not worth the same. Your account should know that.
Four steps. No theatre.
Build
Campaigns split the way the glass trade actually splits: emergency response, repairs and misted units, commercial and shopfront, decorative and splashbacks. Exact and phrase match only, negatives loaded from day one.
Days 7-14Optimise
Weekly bid adjustments by job type, ramping emergency coverage when the weather turns, holding commercial steady. Search terms that convert get added, the ones that drain get killed.
Every weekReport
A report you can read in two minutes: enquiries, cost per enquiry, emergency versus quoted mix, where the budget went. No 40-page PDFs.
MonthlyThe whole service.
Campaign setup & structure
Separate campaigns for emergency board-ups, glass repair, misted units and commercial glazing, each bid to what that work is worth.
Keyword research
Glass-trade keyword research across your patch: emergency glazier, shopfront repair, splashbacks, balustrades, secondary glazing.
Ad copy for your trade
Ads written for someone stood in front of broken glass at 7am, response time and coverage up front, not agency waffle.
Negative keyword management
Active blocking of the searches that waste budget, from day one and reviewed weekly.
Conversion tracking
Forms, phone calls and WhatsApp tracked properly, so you know what’s producing actual enquiries.
Landing page recommendations
Emergency work needs a page that loads fast and shows the number instantly; quoted work needs proof. We'll tell you what to fix, or build it.
Monthly performance reports
Plain-English monthly report covering leads, cost per lead, top keywords and what we’re changing.
Direct account manager
A direct line to the person actually working on your account, not a ticket queue.
No lock-in after 3 months
Three-month minimum to let the work compound, then rolling monthly. Cancel any time after.
Work that pays.
Featured client · PTF Glass Ltd · Glazing
A Leeds glazing firm, leads you can price.
PTF Glass is a Leeds glazing merchant. We rebuilt their Google Ads around tight, commercial-intent keywords, wired up proper conversion tracking and pointed the clicks at a page built to convert, so every lead's cost is reported back to them in plain English. It’s the same playbook we’d run for your glazing business: emergency, commercial and repair work, not budget burned on tyre-kickers.
We only publish numbers we can show you the export for, so none appear here yet. The proof you can check today: the work is live, open it yourself.
See the sites we have builtSimple, honest pricing.
Starter
£495 per month
3-month minimum, then rolling
- 1 Google Ads campaign
- £200 ad budget included monthly
- Conversion tracking setup
- Monthly performance report
- Direct account manager
Growth
£795 per month
3-month minimum, then rolling
- Multi-campaign Google Ads account
- £300 ad budget included monthly
- Conversion tracking + call tracking
- Fortnightly optimisation
- Monthly strategy call
- Landing page reviews included
Scale
£1,295 per month
3-month minimum, then rolling
- Full Google Ads programme
- £400 ad budget included monthly
- Search + Performance Max + Display
- Weekly optimisation
- Weekly strategy call
- Priority response & landing page builds
All-in pricing. No hidden fees, no surprises. 3-month minimum, then rolling monthly. Cancel any time after.
The stuff everyone asks.
01 How much should I spend on Google Ads?
It depends on your trade, your patch and what a customer is worth to you. Most of our trades clients start with £200-£300 a month in ad spend on top of the management fee, enough to get meaningful data within a few weeks. Higher-ticket trades (commercial roofing, renewables, glazing) often justify £500-£1,000+ once the campaigns are proven. We’ll tell you honestly what the right starting point is for your business before you commit a penny.
02 How quickly will I see glazing enquiries?
Google Ads can produce enquiries within the first week, because unlike SEO, which takes months, ads can bring traffic from the day they switch on. For our glazing client PTF Glass, every lead's cost is tracked and reported back to them, not left as a guess. The first month is the “learning” phase, we tune bids, refine keywords and feed the algorithm, and performance compounds over the first 60-90 days.
03 Can I see what you’re doing in my account?
Yes. You own the account, not us. We give you full administrative access and walk you through it on the kick-off call. Anything we change is visible in your account’s change history. Anything you don’t understand, we’ll explain in plain English. If you ever leave us, you take the account with you, no held-hostage data, no “agency-owned” campaigns to rebuild from scratch.
04 What if it’s not working?
You’ll hear it from us first. We review the numbers with you every month, and if the spend isn’t earning its keep we’ll say so and tell you what we’d change, restructure, shift budget to SEO or social, or stop. We’d rather lose a client honestly than keep one who’s losing money.
05 Do you charge on top of the ad spend?
No. Our price includes both the ad spend and the management fee. One bill, one number, no mark-ups on what Google charges. So Starter at £495/mo is £200 ad spend + £295 management. Growth at £795/mo is £300 ad spend + £495 management. Scale at £1,295/mo is £400 ad spend + £895 management. You can spend more on ads if you want to scale faster, we’ll never mark it up.
Tell us what you need.
SEND THE BRIEF
FREE GOOGLE ADS AUDIT · 48-HOUR TURNAROUND
See where your glazing leads are really going.
Send us your current Google Ads (or just your website) and we’ll show you exactly where the budget’s leaking, and what we’d do differently for a glazier. Free, 48-hour turnaround, no commitment.