We run Google Ads for glaziers and glass specialists — emergency board-ups, misted-unit replacements, shopfronts and commercial glazing — and send the enquiries straight to your phone. Exclusive to your business. Never shared, never sold to five other firms.
You’ve probably tried Google Ads before. Maybe it worked for a bit. Maybe it burned through your budget on clicks from people pricing up a single misted pane. Maybe you’re lost in the “double glazing” auction — bidding against national window brands and lead-sellers for searches that were never your work anyway.
Glaziers get a raw deal from generic PPC. The searches that actually pay — emergency glazier, commercial glazing, glass repair, shopfronts, misted units — get lumped in with domestic double-glazing, bids get set on autopilot, and the emergency work that carries a premium slips to whoever answers first. We’ve taken over accounts exactly like that and pointed the budget back at the jobs you want.
When we audit a stalled Google Ads account, we tend to find the same handful of issues every single time. Broad-match keywords haemorrhaging budget on irrelevant searches. No negative-keyword list, so the same wasted clicks come back week after week. Conversion tracking that’s either broken, missing or counting the wrong thing. Ad copy that talks about the business instead of the customer. And landing pages that drop the visitor onto a generic homepage with no clear next step.
Fixing those things isn’t hard. It just takes someone who knows what they’re looking at, who’s in the account every week, and who’s paid to make it work — not to send a report.
We start by looking at what you’ve actually got. If you’re already running ads, we’ll find the waste — the wrong keywords, the broken tracking, the campaigns that quietly stopped working. If you’re starting fresh, we’ll research your market: what your customers search for, what your competitors are bidding on, and what the realistic cost-per-lead looks like in your trade.
Days 1–7Campaigns built around what your customers actually search for. Tight exact-match and phrase-match keyword themes — no broad-match bleed. Negative keyword lists from day one. Conversion tracking wired up properly for forms, phone calls and WhatsApp. Ad copy written for your trade, not pulled from a template. Landing pages reviewed and rewritten where they’re losing visitors.
Days 7–14Weekly bid adjustments based on what the data is doing, not a hunch. Monthly keyword refinement — adding the search terms that converted, killing the ones that didn’t. Quarterly strategy reviews where we step back and look at the bigger picture. We don’t set it and forget it. The accounts that compound are the ones someone touches every week.
Every weekYou get a report you can actually read. Leads. Cost per lead. Which keywords are working. Where your money went. No 40-page PDFs. No vanity metrics. Just the numbers that tell you whether the ads are paying for themselves — and what we’re changing this month to make them pay for themselves harder.
MonthlyAccount architecture built around your services, locations and intent — not a one-size template.
Commercial-intent and local-intent keyword research specific to your trade and patch.
Ads written for the way your customers actually think and search — not generic agency copy.
Active blocking of the searches that waste budget — from day one and reviewed weekly.
Forms, phone calls and WhatsApp tracked properly — so you know what’s producing actual enquiries.
We’ll tell you which pages are leaking enquiries and what to change — or build new ones for you.
Plain-English monthly report covering leads, cost per lead, top keywords and what we’re changing.
A direct line to the person actually working on your account — not a ticket queue.
Three-month minimum to let the work compound, then rolling monthly. Cancel any time after.
PTF Glass is a Leeds glazing merchant. We rebuilt their Google Ads around tight, commercial-intent keywords, wired up proper conversion tracking and pointed the clicks at a page built to convert — bringing their average cost per lead to £3.90. It’s the same playbook we’d run for your glazing business: emergency, commercial and repair work — not budget burned on tyre-kickers.
Read the full case studyAll-in pricing. No hidden fees, no surprises. 3-month minimum, then rolling monthly — cancel any time after.
It depends on your trade, your patch and what a customer is worth to you. Most of our trades clients start with £200–£300 a month in ad spend on top of the management fee — enough to get meaningful data within a few weeks. Higher-ticket trades (commercial roofing, renewables, glazing) often justify £500–£1,000+ once the campaigns are proven. We’ll tell you honestly what the right starting point is for your business before you commit a penny.
Usually within the first week. Google Ads is the fastest channel there is — unlike SEO, which takes months, ads can produce enquiries from the day they switch on. For our glazing client PTF Glass we brought the average cost per lead to £3.90. The first month is the “learning” phase — we tune bids, refine keywords and feed the algorithm — and performance compounds over the first 60–90 days.
Yes. You own the account, not us. We give you full administrative access and walk you through it on the kick-off call. Anything we change is visible in your account’s change history. Anything you don’t understand, we’ll explain in plain English. If you ever leave us, you take the account with you — no held-hostage data, no “agency-owned” campaigns to rebuild from scratch.
We’ll tell you. If after three months the numbers don’t justify the spend, we’ll recommend stopping — or restructuring, or shifting budget to SEO or social where it’ll work harder. We’d rather lose a client honestly than keep one who’s losing money. Marketing isn’t a faith-based exercise — if it’s not earning its keep, you should know within 90 days, and you should hear it from us first.
No. Our price includes both the ad spend and the management fee. One bill, one number, no mark-ups on what Google charges. So Starter at £495/mo is £200 ad spend + £295 management. Growth at £795/mo is £300 ad spend + £495 management. Scale at £1,295/mo is £400 ad spend + £895 management. You can spend more on ads if you want to scale faster — we’ll never mark it up.
Send us your current Google Ads (or just your website) and we’ll show you exactly where the budget’s leaking — and what we’d do differently for a glazier. Free, 48-hour turnaround, no commitment.