Audit
We start with a free audit of where your work comes from and where it leaks: your ads, your Google Business Profile, your reviews, your website and how quickly enquiries get answered. Free, no commitment.
Days 1-7THE LEAD ENGINE · OUR FLAGSHIP RETAINER
Enquiries in. Nothing leaking.
The Lead Engine is the whole system we run for trades businesses: Google Ads (or Google's Local Services Ads where your trade qualifies), your Google Business Profile and reviews, call and form tracking, fast enquiry alerts and a plain-English monthly report on real enquiries. One team, one bill, and everything set up in your name.
Connected by design
You’ve tried this before.
Most trades don't have a marketing problem. They have a leak.
The ads are run by one company, the website was built by another, the Google Business Profile hasn't been touched since it was claimed and nobody is asking customers for reviews. Each piece might be fine on its own. The work goes missing in the gaps between them.
A call comes in while you're up a ladder and nobody rings back. A form lands in an inbox nobody opens until Friday. The ads report clicks, the website report says traffic is up, and you still can't say which jobs came from where. When nobody owns the whole journey, nobody notices the leak.
The Lead Engine puts one team in charge of the lot: getting found, getting picked, getting the enquiry to you fast, and showing you each month what it produced. The plumbing is the same whether you're a roofer, an electrician or a heating engineer. The ads, the words and the job types change with the trade.
Not more marketing. Fewer leaks.
Four steps. No theatre.
Build
Google Ads campaigns built around the jobs you want, or a Local Services Ads profile if your trade qualifies, often both. Business Profile corrected and filled in. Call and form tracking wired up, enquiry alerts pointed at the phone you actually carry, and a simple way to ask every customer for a review.
Days 7-14Run
Someone is in the accounts every week: search terms checked, wasted spend blocked, budget moved towards the jobs that pay, profile kept current, reviews replied to. When the weather or the season shifts demand, the budget follows it.
Every weekReport
A monthly report you can read in two minutes: how many real enquiries came in, where from, what they cost and what we're changing next. Enquiries, not impressions.
MonthlyThe whole service.
Google Ads, managed
Commercial-intent campaigns for the jobs you want, negative keywords from day one, reviewed every week.
Local Services Ads, where eligible
For the trades Google accepts, we set up and run your Local Services Ads profile alongside search ads or instead of them.
Google Business Profile
Categories, services, service areas, photos and updates kept accurate, so you show up properly on the map.
A review system
A simple way to ask every customer for a Google review, by link, QR code or tap card, inside Google's rules.
Call & form tracking
Forms, phone calls and WhatsApp tracked properly, so you know what's producing actual enquiries.
Fast enquiry alerts
New enquiries sent straight to you as they arrive, not left in an inbox until the weekend.
Monthly enquiry report
A plain-English report on real enquiries: how many, where from, what they cost and what we're changing.
Direct account manager
A direct line to the person actually working on your account, not a ticket queue.
You own the lot
Your Google Ads account, your tracking and your data are registered in your name from day one. If you ever leave, all of it goes with you.
Work that pays.
Proof · In a client's own words
Judged on the phone ringing.
We'd rather you judged us on the enquiries in your own monthly report than on anything we say here. One of our Google reviews puts it better than we could: “A massive thank you to PhD Networks & Systems. You've helped grow our business so well over the years, we wouldn't use anyone else.”
We only publish numbers we can show you the export for, so none appear here yet. The proof you can check today: the work is live, open it yourself.
See the sites we have builtThe stuff everyone asks.
01 What does the Lead Engine cost?
It depends on your trade, your patch and how much work you want, mostly because the ad budget does. We quote it after the free audit, once we know what a sensible budget looks like for you. We'll tell you honestly what the right starting point is before you commit a penny.
02 Is it Google Ads or Local Services Ads?
Whichever fits your trade, and often both. Local Services Ads are only open to the trades Google accepts, and only once your business passes Google's screening. Google Ads works for any trade. See which trades qualify for Local Services Ads.
03 Do I need a new website?
Not necessarily. Local Services Ads send calls and messages straight from Google, so they lean on your profile and reviews more than your site. Plenty of existing websites only need the phone number, the enquiry form and the tracking fixing. If your site is costing you enquiries, the audit will say so.
04 How quickly will I see enquiries?
Google Ads can produce enquiries within the first week, because unlike SEO it can bring traffic from the day it switches on. Local Services Ads take longer to start: Google says its screening takes 3 to 4 weeks on average once your documents are in. Reviews and your Business Profile build steadily underneath both.
05 Who owns the accounts?
You do. Your Google Ads account, your tracking and your data are registered in your name from day one. If you ever leave, all of it goes with you, keywords, conversion history and all.
06 What if it's not working?
You'll hear it from us first. We review the numbers with you every month, and if the spend isn't earning its keep we'll say so and tell you what we'd change, restructure, shift budget to SEO or social, or stop. We'd rather lose a client honestly than keep one who's losing money.
Tell us what you need.
SEND THE BRIEF
FREE AUDIT · 48-HOUR TURNAROUND
Find the leak first.
Start with a free audit: we'll show you where your enquiries are leaking and what we'd fix first, before you spend another penny on marketing. Free, 48-hour turnaround, no commitment.