Audit
We start with what you've got. If ads are already running, we find the waste: quote-hunter clicks billed as emergency leads, broken call tracking, campaigns bidding the same on a patch repair as a full re-roof.
Days 1-7GOOGLE ADS · FOR ROOFERS
More re-roofs. Less wasted spend.
We run Google Ads for roofing firms, full re-roofs, flat roof replacements, storm-damage repairs and commercial contracts, and send the enquiries straight to your phone. Exclusive to your business, never shared with five other roofers in your patch.
Connected by design
You’ve tried this before.
Roofing job values range from a small patch repair to a five-figure re-roof. Most accounts don't treat it that way.
“Roof repair near me”, “new roof cost”, “flat roof replacement” and “commercial roofing [town]” are four completely different searches, worth completely different money. Lump them into one campaign with one bid strategy, which is what most generalist agencies do, and the budget drains on small patch-repair clicks while the re-roof and commercial searches that actually pay never get a fair shot.
Storms make it worse. After a bad night of wind, “emergency roofer” and “roof leak” searches spike hard, sometimes within hours. If your bids and budget aren't already set up to ramp that same day, the firms already running are first in the ad slots and you're the cowboy with the magnetic sign turning up two days late.
Then there's the landing page. A re-roof is a decision worth thousands, researched over days, not an impulse click. Sending that visitor to a generic homepage with no photos of finished pitched, flat or commercial work is the fastest way to pay for a click and get nothing back.
A patch repair and a full re-roof are not worth the same click. Your account should know that.
Four steps. No theatre.
Build
Campaigns split the way roofing actually splits: emergency leak repair, full re-roof, flat roof, and commercial. Exact and phrase match only, negatives loaded from day one, bids ready to ramp the moment a storm hits your patch.
Days 7-14Optimise
Weekly bid adjustments by job type, surging emergency coverage when the weather turns, holding re-roof and commercial steady through the quieter months. Search terms that convert get added, the ones that drain get killed.
Every weekReport
A report you can read in two minutes: enquiries, cost per enquiry, emergency versus re-roof mix, where the budget went. No 40-page PDFs.
MonthlyThe whole service.
Campaign setup & structure
Separate campaigns for emergency leak repair, full re-roofs, flat roofs and commercial contracts, each bid to what that work is worth.
Keyword research
Roofing-specific keyword research across your patch: re-roof cost, flat roof replacement, commercial roofing, storm damage, chimney and guttering work.
Storm-surge bidding
Bids and budget ready to ramp the same day severe weather hits your service area, so you're the first call, not the firm that turns up two days late.
Ad copy for your trade
Ads written for someone stood under a leaking ceiling, and ads written for someone comparing quotes on a five-figure re-roof. Different searches, different copy.
Negative keyword management
Active blocking of the searches that waste budget, DIY and how-to searches included, from day one and reviewed weekly.
Conversion tracking
Forms, phone calls and WhatsApp tracked properly, so you know what's producing actual enquiries.
Landing page recommendations
Emergency work needs a page that loads fast and shows the number instantly; a re-roof needs a gallery of finished pitched, flat and commercial jobs. We'll tell you what to fix, or build it.
Monthly performance reports
Plain-English monthly report covering leads, cost per lead, emergency versus re-roof mix and what we're changing.
Direct account manager
A direct line to the person actually working on your account, not a ticket queue.
No lock-in after 3 months
Three-month minimum to let the work compound, then rolling monthly. Cancel any time after.
Work that pays.
PROOF · THE SAME PLAYBOOK
Same channels. Real trades.
We don't have a Google Ads case study live for roofing yet. What we do have is the same playbook running for trades with a similarly wide job-value spread, with real ad budgets that we account for to the pound across the sector.
We only publish numbers we can show you the export for, so none appear here yet. The proof you can check today: the work is live, open it yourself.
See the sites we have builtThe stuff everyone asks.
01 How much should I spend on Google Ads for roofing?
It depends on your patch and the size of job you want more of, mostly because re-roofs and commercial work carry a very different budget to emergency repairs. We quote a sensible starting point after a free audit, once we know what you're chasing, and we'll tell you honestly before you commit a penny.
02 How quickly will I see roofing enquiries?
Google Ads can produce enquiries within the first week, because unlike SEO it can bring traffic from the day it switches on. The first month is the learning phase, and performance compounds over the first 60-90 days, especially once a storm cycle or two has tested the bidding.
03 Can I see what you're doing in my account?
Yes. You own the account, not us. We give you full administrative access and walk you through it on the kick-off call. If you ever leave us, you take the account with you, no held-hostage data, no campaigns to rebuild from scratch.
04 What if it's not working?
You'll hear it from us first. We review the numbers with you every month, and if the spend isn't earning its keep we'll say so and tell you what we'd change, restructure, shift budget to SEO or social, or stop. We'd rather lose a client honestly than keep one who's losing money.
05 Do you charge on top of the ad spend?
No. Whatever we agree for ad spend and management comes as one number, no mark-ups on what Google charges. We'll set the right starting budget together during the audit, then it's yours to review every month.
Tell us what you need.
SEND THE BRIEF
FREE GOOGLE ADS AUDIT · 48-HOUR TURNAROUND
See where your roofing budget's really going.
Send us your current Google Ads, or just your website, and we'll show you exactly where the budget's leaking, and what we'd do differently for a roofer. Free, 48-hour turnaround, no commitment.