INSIGHTS · STRAIGHT ANSWERS
Answers, not opinion.
Guides for trades on the parts of Google Ads, Local Services Ads and Google reviews that are easy to get wrong, each one sourced from Google's own pages, not from what an agency assumes.
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Local Services Ads in the UK: Which Trades Qualify
Which UK trades qualify for Google Local Services Ads, what screening checks and how the Google Verified badge works, sourced from Google's own pages.
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More Google Reviews Without Breaking Google's Rules
How to legitimately get more Google reviews: the right way to ask, what Google's policies ban, and how reviews affect local ranking, sourced from Google's own pages.
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