Brief
You tell us the product, the audience, the platforms it needs to run on and the tone. We tell you honestly what's realistic for an AI-first pipeline and what isn't.
Kick-offAD FILMS · AI VIDEO PRODUCTION
TV-quality ad films, made with AI.
Ad Films is our AI-first, code-built film production line: promo video production, product launch films and TV-quality ad films, made by rendering every scene as code and letting AI do only the parts it's genuinely strong at. The film below is real output, not a mock-up.
Stories made visible
You’ve tried this before.
Trades ads look cheap, because real production is out of reach.
A proper product launch film or TV-quality ad means a crew, a studio day, an editor and a composer, coordinated over weeks. For most trades and small product businesses, that's simply not on the table, so the ad gets made with a phone, a stock-music track and whatever template the platform offers.
The result looks like every other small-business ad: text that's blurry or off-brand, a voiceover that doesn't sound like the business, and nothing that would survive being shown next to a national competitor's spot. Meanwhile AI video tools promise the shortcut, but they can't render legible on-screen text, can't stay on-brand and can't be trusted with a price or a name.
Ad Films exists to close that gap: cinematic AI footage where AI is genuinely strong, and code for everything AI is weak at, text, UI, brand and timing, so the film looks and reads like it cost what a TV advert costs, without needing a studio.
Not a shortcut. A different pipeline.
Four steps. No theatre.
Beat sheet
Every on-screen event, cut and line of voiceover is mapped and timed to the frame before any rendering starts, so the film is agreed on paper first.
Pre-productionFirst cut
Scenes are rendered from code and composited with the AI footage, voice and music, and you see a real cut, not a storyboard or an animatic.
ProductionRevisions
Because every scene is code, changes, a price, a name, a colour, a line of copy, are a re-render, not a re-shoot. Revisions are scoped and agreed with your brief, not open-ended.
ReviewMasters
Finished, loudness-mastered exports in the formats you need: web-ready cuts for social and your site, plus broadcast masters if you've taken the add-on.
DeliveryThe whole service.
Brief to beat sheet
Every on-screen event is timed to the frame in a written beat sheet before a single frame is made, and the music and sound effects are cued to the same map.
Every scene is code
Scenes are rendered frame by frame from code, not filmed or hand-animated. Typography, colours and UI are brand-exact, because AI video still can't render legible on-screen text and code can. Any change, a price, a name, a colour, a new cutdown, a new aspect ratio, is a re-render, not a re-shoot.
AI where it's strong, code where it's weak
AI generates the cinematic footage, the voice and the music. Code handles the text, the UI, the brand and the timing, the parts AI still gets wrong.
Finishing and loudness mastering
A proper finishing pass, grade, sound design and two-pass loudness mastering, output to web and broadcast loudness specs rather than left at whatever level the raw render came out at.
Multi-agent production
Scenes, sound and music are built in parallel against one brief and checked frame by frame, which is how an AI-first pipeline keeps up with a proper crew's output without a proper crew's timeline.
The real limits, honestly
AI cinematic footage costs generation credits and a workspace allowance can run out mid-project. Every film still needs a real creative sign-off before it goes anywhere near an ad account. We'll tell you plainly where those limits sit for your brief, not after you've paid for the film.
Simple, honest pricing.
Social ad pack
Priced on your call
- 15s and 30s cuts
- 9:16 plus 1:1 or 16:9
- Music and motion design
- Built for Meta, TikTok and YouTube Shorts
Launch / product film
Priced on your call
- 60s hero cut
- 30s and 15s cutdowns
- A vertical cut for social
- Voiceover, original music and an app or UI demo
Broadcast add-on
Priced on your call
- ProRes 422 HQ masters
- -23 LUFS EBU R128 loudness
- 4K masters
- Delivered ready for the advertiser's own clearance submission
AI cinematic shots add-on
Priced on your call
- Extra AI-generated cinematic footage for a brief that needs more shots
- Generation credits passed through at cost, no mark-up
Every Ad Films project is scoped and priced on your free call before anything starts. These are one-off productions, not a monthly retainer: no minimum term, no rolling contract, just a quote for the film you need.
The stuff everyone asks.
01 What's actually AI, and what's actually code?
The cinematic footage, the voice and the music are AI-generated. The text, the UI, the brand elements and the timing are all code, rendered frame by frame, because AI video still can't reliably render legible on-screen text or stay on-brand. Every film is a mix of both, and we'll tell you honestly which parts are which for your brief.
02 Who owns the music and the voice in my film?
It depends on how the audio for your film was made, so we confirm the licensing terms for the specific voice and music generation platform used before your film runs as a paid ad, not after. We won't tell you a licence covers something it doesn't.
03 Will my ad get flagged as AI-generated?
Most major ad platforms now have their own rules for labelling AI-generated or AI-altered content, and those rules change. We check the current rules for the platforms your ad will run on with you before it goes live, so you know what disclosure, if any, is needed.
04 How long will my film take?
We're not going to give you a number here, because it depends on the brief, the number of revisions and the AI workspace's generation capacity at the time. We'll give you an honest, specific timeline once we've scoped your project on the free call.
05 Can you get my ad TV-ready?
The Broadcast add-on delivers ProRes 422 HQ masters at broadcast loudness (-23 LUFS, EBU R128) and 4K, formatted ready for your advertiser's own clearance submission. We don't hold, and don't claim, any broadcast approval or clearance body's own sign-off; that submission and approval is between you and your advertiser or clearance body.
06 What if I just need a normal social ad, not a cinematic film?
That's the Social ad pack, built specifically for Meta, TikTok and YouTube Shorts rather than as a cutdown of a broadcast film. Tell us the platforms and the offer on the free call and we'll scope the right pack, not the biggest one.
Tell us what you need.
SEND THE BRIEF
FREE AUDIT · TELL US ABOUT YOUR LAUNCH
See what an Ad Films brief looks like.
Start with a free call: tell us about the product, the launch date and where the film needs to run, and we'll tell you honestly what's realistic for an AI-first pipeline. No pitch, no pressure, no jargon.