We help landscaping firms win the work that pays, garden design-builds, full patios, driveways, artificial grass installs and ongoing maintenance contracts, without scrabbling for spring work in January every year because the diary is empty.
We don’t just do marketing. We understand landscapers.
Landscaping has the most extreme seasonality of any trade we work with. March to August is chaos. November to February is a desert. Customers buy on photos. Competition runs from one-man-and-a-van up to full design-build studios. The marketing has to span all of it, and start in November for the following March, not in March for March.
Visual portfolio is everything. Landscaping is bought entirely on photographs. A customer scrolls Instagram for three weeks, falls in love with one before/after, books a consultation. If your portfolio looks like a builder’s, bad lighting, dirty boots in shot, no after photos, you lose to the studio with the proper photography. We brief and run the visual content the trade demands.
Spring is booked in winter. The customer who calls in March wanting a new patio by May is already too late, most good landscapers are booked through August by mid-February. We start ad spend in November, run nurture content through January, and capture the customers who plan ahead. That’s where the premium work lives.
Average job value swings hard. A repointing or fence-fix job is £800. A full garden makeover is £25,000. An “every-six-weeks maintenance” contract is £3,000/yr recurring. Your marketing has to chase whichever you’re trying to build, you can’t do all three at once.
You’re competing with man-in-a-van. Every postcode has 50+ “landscapers” on Facebook who are one bloke with a wheelbarrow. Most homeowners can’t tell the difference at first glance. We make sure yours is obvious, APL membership, insurance, proper before/after work, design qualifications, a named team.
“Garden designer [town]”, “new patio cost”, “artificial grass installer”, “driveway paving”, we bid on commercial-intent keywords with seasonal weighting. Spend starts in November (planners), peaks in March (urgent buyers), tapers in August (next-spring planners). We recapture summer browsers with retargeting.
Landscapers win SEO on project depth. We build out project pages for every job, budget, scope, photos, customer story, and rank them locally for “landscaper [town]” and design-keyword variants. GBP optimised for service areas plus a steady review cadence to break the cowboy density.
Full-bleed portfolio on the homepage. Filterable project gallery (patios, design-build, paving, lawns). APL membership, public liability and customer reviews above the fold. Dedicated service pages for each offering with project examples and pricing guides. Quote-request form on every page.
This is where landscapers genuinely win. Before/after reels of completed gardens, time-lapse patio installs, drone shots of finished landscaping. We brief the content, schedule it, edit the reels and run paid social to amplify it, usually on Meta where the homeowner audience lives.
PROOF · THE SAME PLAYBOOK
We don’t have a landscaping case study live yet. What we do have is the visual-first, seasonally-weighted playbook running for trades with the same buyer behaviour, glazing, garden rooms, decking specialists, and a deep track record of running marketing for visually-driven trade brands, with real ad budgets that we account for to the pound.
Result figures are being reconciled to source. We only publish numbers we can show you the export for.
See the sites we have builtIt’s all-in and transparent. Plans run £495, £795 and £1,295 a month, and that price already includes your Google Ads budget (£200, £300 and £400 respectively), the management, the tracking and the reporting. One bill, no mark-ups on what Google charges. There’s a 3-month minimum, then it’s rolling monthly.
Google Ads is the quick lever, qualified enquiries usually start in the first week the campaigns are live. The first month is the learning phase and performance compounds over the first 60-90 days. SEO and your Google Business Profile build over three to six months. Anyone promising an overnight flood of work isn’t being straight with you.
Yes. We’re Leeds-based and work nationwide, Google Ads, SEO and websites are delivered remotely, so your postcode isn’t a barrier. We have clients across Leeds, Bradford, Sheffield, Manchester, York and well beyond. We target the towns and service areas you actually cover.
We only work with trades and home-services businesses across Yorkshire, so we already know how landscapers win work and which leads are worth chasing. You own everything: the ad account, the data, the website. And we don’t sell promises on rankings, Google decides rankings, not us; what we commit to is the work and plain-English reporting. We manage live ad budgets across the sector and have done since 2016.
SEND THE BRIEF
Send us your website, Google Ads or Instagram and we’ll show you exactly where the seasonal pipeline is leaking, and what we’d do to fill the spring book by January. Free, 48-hour turnaround, no commitment.