Check
We look at your reviews, your replies and how you ask at the moment, against Google's policies, so nothing you're doing now puts your profile at risk.
Days 1-7GOOGLE REVIEWS · INSIDE GOOGLE'S RULES
More reviews. Every one of them real.
Reviews are the first thing a customer checks before they ring. We set up a simple routine that asks every customer for a Google review at the moment the job is signed off, and keeps you well inside Google's rules while it does it.
Connected by design
You’ve tried this before.
Years of good work. A handful of reviews.
Plenty of trades have years of happy customers and only a few Google reviews to show for it. The work isn't the problem. Nobody asks, or they ask when they remember, which in a busy week is never. Meanwhile the firm down the road with a steady stream of reviews looks like the safer choice.
Reviews do more than reassure. Google says more reviews and positive ratings can help your business's local ranking, and for Local Services Ads, star ratings and the number of reviews affect how you're ranked. Every job you finish without asking is a little ranking you've handed to someone else.
The shortcuts are where people get burned. Google doesn't allow incentives for reviews, discounts included, and it doesn't allow asking only the customers you expect to be happy. Businesses caught out can have reviews removed, new reviews blocked for a period, or a warning shown on their profile. In the UK, commissioning fake reviews is also now a banned practice under consumer law. The safe way to more reviews is asking everyone, properly.
Ask everyone. Every time. No bribes.
Four steps. No theatre.
Set up
Your Google review link and QR code, a short message your team can send by WhatsApp, text or email when a job's signed off, and branded tap cards if you want them. Every customer gets asked, not just the happy ones.
Days 7-14Reply
New reviews answered promptly and in your voice. Negative ones too: calmly, honestly and without sharing anything private about the customer.
OngoingReport
New reviews, your rating and what customers keep mentioning, every month, so you know what's winning you work.
MonthlyThe whole service.
Your review link & QR code
Google's own review link and QR code, set up and put where customers will see them: invoices, emails, the van.
An ask-every-customer routine
A short, pre-written request your team sends when the job's finished, by WhatsApp, text or email.
BizTap tap-to-review cards
Our own NFC review cards: the customer taps a branded card, or scans its QR code, and lands on your reviews. See BizTap.
Review replies
Every review answered, good or bad, politely and in your voice.
Policy check
No incentives, no selective asking, no pressure on the doorstep, no scripted wording. Nothing that risks your profile.
Monthly review report
New reviews, your rating and recurring themes, reported in plain English each month.
The stuff everyone asks.
01 Can I offer a discount or a prize draw for reviews?
No. Google's policy says businesses mustn't offer incentives, such as payment, discounts or free goods or services, in exchange for posting a review, or for changing or removing a negative one. A prize draw is still an incentive. Reviews posted that way can be removed and the profile restricted.
02 Can I only ask the customers I know are happy?
No. Google doesn't allow businesses to discourage negative reviews or to selectively ask for positive ones. The routine we set up asks every customer the same way. Google itself says a mix of positive and negative feedback often feels more trustworthy.
03 What is BizTap?
BizTap is our own tap-to-review product: branded NFC cards with a QR code on the back that take a customer to your reviews with one tap, with nothing to install. Hand one to every customer, not just the delighted ones, and it stays inside Google's rules. See how BizTap works.
04 Can you get a bad review taken down?
A business can't remove a review itself: Google removes reviews only when they break its content policies, and the reviewer can edit or delete their own. If one breaks the rules, we'll report it through the proper route. If it doesn't, the best answer is a calm, honest reply, because future customers will read that too.
05 How many reviews will I get?
That depends on how many jobs you finish and how consistently your team asks, so we won't put a number on it. What we can say is that a routine which asks every customer beats remembering to ask now and then.
Tell us what you need.
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FREE AUDIT · 48-HOUR TURNAROUND
Turn finished jobs into reviews.
Send us your business name and we'll look at your reviews, your replies and how you ask today, and show you what we'd change. Free, 48-hour turnaround, no commitment.