We help roofing firms win the work that pays, full re-roofs, flat-roof replacements, commercial contracts and insurance work, without storm-chasing for £200 leak repairs and watching cowboys with a Facebook page steal your patch.
We don’t just do marketing. We understand roofers.
Roofing is one of the toughest trades to market well. The job values swing from small leak repairs to full re-roofs worth many times as much. The weather decides when the phone rings. The market is full of storm-chasing cowboys with magnetic signs and no insurance. We’ve been running marketing for roofing firms since 2016, including JLR Smith Roofing, a family-owned Leeds roofer.
A re-roof is worth many repairs. A small leak repair is an afternoon of work. A full re-roof is a fortnight, and worth many times as much. The marketing for each is completely different, and most roofing agencies just chase “roof repair near me” because the lead volume looks good. We focus you on the work that builds a real business.
Weather is your biggest ad spend variable. After a storm, “emergency roofer” searches spike hard. If you don’t have Google Ads running, you missed it. We ramp your bids when storms hit your patch, so you’re the first call, not the cowboy with a magnetic sign.
Trust signals carry far more weight here. Roofing has more rogue traders than any other trade. Customers know it. So Which? Trusted Trader status, NFRC membership, public liability cover and manufacturer-backed warranties (Sika, IKO, Bauder) are not optional, they’re the entire pitch. We put them in front of customers before they ask.
Seasonality is asymmetric. Spring is peak (post-winter storm damage). Autumn is steady (pre-winter checks). Winter is slow but high-value (emergency leaks). Summer is dead for repairs but peak for full re-roofs. We build your marketing calendar around that, not against it.
“New roof cost”, “flat roof replacement”, “commercial roofing [town]”, “tile re-roof quote”, we bid only on commercial-intent keywords and surge your bids when storm demand spikes. Separate campaigns for repairs (low budget, fast convert) vs re-roofs (high budget, longer cycle).
Roofing is service-area-based, not premises-based. Your GBP needs to show up in every town you cover, not just the one your van is parked in. We optimise GBP, build local citations, manage reviews and build city-specific landing pages so you show in the map pack 20 miles either side.
Project gallery above the fold. Manufacturer logos (IKO, Sika, Marley) prominent. NFRC and Which? badges in header. Dedicated landing pages for pitched, flat, commercial and chimney work. Free-quote form that captures roof type, age and material so you can quote intelligently before the visit.
Drone before/after shots of completed roofs. Time-lapse re-roof installs. Customer testimonials filmed in front of the finished property. Roofing decisions are made over weeks, Instagram and Facebook are where the customer’s research happens.
PROOF · ROOFING SINCE 2016
We’ve run marketing for roofing firms since 2016, including JLR Smith Roofing, a family-run Leeds roofer we work with. The playbook is the same one we run for every roofer: commercial-intent Google Ads, conversion tracking you can actually trust, and a landing page built to close re-roofs, not just leak repairs. Across the sector, real ad budgets that we account for to the pound.
Result figures are being reconciled to source. We only publish numbers we can show you the export for.
See the sites we have builtIt’s all-in and transparent. Plans run £495, £795 and £1,295 a month, and that price already includes your Google Ads budget (£200, £300 and £400 respectively), the management, the tracking and the reporting. One bill, no mark-ups on what Google charges. There’s a 3-month minimum, then it’s rolling monthly.
Google Ads is the quick lever, qualified enquiries usually start in the first week the campaigns are live. The first month is the learning phase and performance compounds over the first 60-90 days. SEO and your Google Business Profile build over three to six months. Anyone promising an overnight flood of work isn’t being straight with you.
Yes. We’re Leeds-based and work nationwide, Google Ads, SEO and websites are delivered remotely, so your postcode isn’t a barrier. We have clients across Leeds, Bradford, Sheffield, Manchester, York and well beyond. We target the towns and service areas you actually cover.
We only work with trades and home-services businesses across Yorkshire, so we already know how roofers win work and which leads are worth chasing. You own everything: the ad account, the data, the website. And we don’t sell promises on rankings, Google decides rankings, not us; what we commit to is the work and plain-English reporting. We manage live ad budgets across the sector and have done since 2016.
SEND THE BRIEF
Send us your Google Ads or your Google Business Profile and we’ll show you exactly how to shift the work toward bigger, more profitable roofs. Free, 48-hour turnaround, no commitment.