Audit
We start with what you've got. If ads are already running, we find the waste: compliance-work clicks priced the same as rewires, broken call tracking, no dayparting for out-of-hours callouts.
Days 1-7GOOGLE ADS · FOR ELECTRICIANS
More rewires. Fewer wasted clicks.
We run Google Ads for electricians, rewires, consumer unit upgrades, landlord EICRs and commercial fit-outs, and send the enquiries straight to your phone. Exclusive to your business, built to stop the cheap compliance clicks eating the budget meant for bigger jobs.
Connected by design
You’ve tried this before.
An EICR search and a full rewire search are worth very different money. Most accounts treat them the same.
Landlord compliance work, EICRs and PAT testing, is high volume and relatively cheap to rank for. Rewires and consumer unit upgrades are lower volume, considered purchases, worth several times as much. Commercial fit-out enquiries are rarer still and worth more again. A flat campaign with one bid strategy chases whichever is cheapest to win, usually the compliance work, and starves the bigger jobs of budget.
“Electrician near me” at 2pm on a Tuesday and “emergency electrician” at 11pm carry very different intent and a very different willingness to pay. Without dayparting and proper call tracking, the same bid gets applied at both times, and the account can't tell you which one is actually converting.
NICEIC, NAPIT, Part P and 18th Edition are what close a rewire quote once a homeowner is comparing three firms. They only work as trust signals if they show on the ad extension and above the fold on the landing page, not buried in a footer nobody scrolls to.
A landlord EICR and a full rewire are not the same buyer. Your account should treat them differently.
Four steps. No theatre.
Build
Campaigns split by what actually pays: EICRs and PAT testing, rewires and consumer unit upgrades, commercial contracts, and emergency callouts. Exact and phrase match only, negatives loaded from day one.
Days 7-14Optimise
Weekly bid adjustments by service line, with time-of-day scheduling so out-of-hours emergency traffic gets the bid it's worth. Search terms that convert get added, the ones that drain get killed.
Every weekReport
A report you can read in two minutes: enquiries, cost per enquiry, which service line is converting, where the budget went. No 40-page PDFs.
MonthlyThe whole service.
Campaign setup & structure
Separate campaigns for landlord compliance, rewires and consumer unit upgrades, commercial contracts, and emergency callouts, each bid to what that work is worth.
Keyword research
Electrician-specific keyword research across your patch: EICR, consumer unit upgrade, full rewire cost, commercial electrical contractor, emergency electrician.
Ad copy for your trade
Ads written for someone comparing rewire quotes, with your NICEIC or NAPIT accreditation and response time up front, not agency waffle.
Negative keyword management
Active blocking of the searches that waste budget, appliance-repair and DIY searches included, from day one and reviewed weekly.
Conversion tracking
Forms, phone calls and WhatsApp tracked properly, so you know what's producing actual enquiries, by service line.
Landing page recommendations
A rewire enquiry needs your accreditations and finished work above the fold; an emergency page needs the phone number instant and nothing else. We'll tell you what to fix, or build it.
Monthly performance reports
Plain-English monthly report covering leads, cost per lead, which service line is converting and what we're changing.
Direct account manager
A direct line to the person actually working on your account, not a ticket queue.
No lock-in after 3 months
Three-month minimum to let the work compound, then rolling monthly. Cancel any time after.
Work that pays.
PROOF · THE SAME PLAYBOOK
Same channels. Real trades.
We don't have an electrician case study live yet, we're actively onboarding electrical clients now. What we can show you is the same playbook running for adjacent trades, with real ad budgets that we account for to the pound across the sector.
We only publish numbers we can show you the export for, so none appear here yet. The proof you can check today: the work is live, open it yourself.
See the sites we have builtThe stuff everyone asks.
01 How much should I spend on Google Ads for electrical work?
It depends on the mix you want, compliance work, rewires or commercial contracts, because each carries a different budget and a different value per lead. We quote a sensible starting point after a free audit, and we'll tell you honestly before you commit a penny.
02 How quickly will I see electrician enquiries?
Google Ads can produce enquiries within the first week, because unlike SEO it can bring traffic from the day it switches on. The first month is the learning phase, and performance compounds over the first 60-90 days as we learn which service lines convert best for you.
03 Can I see what you're doing in my account?
Yes. You own the account, not us. We give you full administrative access and walk you through it on the kick-off call. If you ever leave us, you take the account with you, no held-hostage data, no campaigns to rebuild from scratch.
04 What if it's not working?
You'll hear it from us first. We review the numbers with you every month, and if the spend isn't earning its keep we'll say so and tell you what we'd change, restructure, shift budget to SEO or social, or stop. We'd rather lose a client honestly than keep one who's losing money.
05 Do you charge on top of the ad spend?
No. Whatever we agree for ad spend and management comes as one number, no mark-ups on what Google charges. We'll set the right starting budget together during the audit, then it's yours to review every month.
Tell us what you need.
SEND THE BRIEF
FREE GOOGLE ADS AUDIT · 48-HOUR TURNAROUND
See where your electrical budget's really going.
Send us your current Google Ads, or just your website, and we'll show you exactly where the budget's leaking, and what we'd do differently for an electrical firm. Free, 48-hour turnaround, no commitment.