We help electricians win the work that pays, fault-finding callouts, rewires, EV chargers and commercial contracts, without losing a cut of every job to lead-gen middlemen or paying for the privilege of quoting against five other sparks.
We don’t just do marketing. We understand electricians.
Generic marketing agencies see “electrician” on a brief and think you’re a plumber with different tools. We know the difference between a domestic spark on the tools, a contracts firm chasing commercial fit-outs, and an EV-charger specialist trying to ride the grant wave. The marketing each one needs is completely different.
Average job value isn’t one number. A consumer-unit swap is £500. A new-build rewire is £3,000-£8,000. A small fault-finding callout is £90. A commercial fit-out is £30,000+. Your marketing has to chase the right ones, not flood your phone with £60 jobs you can’t fit between bigger work.
Emergency calls are an economic decision. An emergency electrician at 11pm pulls a 3× premium, if you can be the first call. Most electricians blow this by leaving Google Business Profile listed as “9-5 Mon-Fri” or relying on lead-gen directories for after-hours leads. We fix that.
Qualifications matter, but only if people see them. NICEIC, NAPIT, Part P, 18th Edition, you’ve paid hundreds for those badges. Most electrician websites bury them in the footer. We put them where they convert: on the ad, on the GBP, on the landing page above the fold, in the schema markup Google reads.
Seasonality is real, and predictable. Heating-circuit faults spike November-February. EV-charger enquiries spike March and on the back of every grant announcement. Garden lighting and external sockets spike May-July. We build your ad and SEO calendar around the work that’s actually about to come in.
“Emergency electrician near me”, “electrician [town]”, “rewire cost”, “EV charger installation”, we bid only on commercial-intent keywords, with location and time-of-day modifiers tuned to your service area. Emergency calls get +50% bids 6pm-8am.
The map pack wins more electrician work than the rest of Google combined. We optimise your GBP for every service area, build the local citations that anchor it, fix the schema, and run a structured review-request flow so you outrank every “Joe Bloggs Electrical Ltd” in your patch.
Phone number above the fold. WhatsApp button on every page. Trust badges (NICEIC, Part P, Which? Trusted Trader) in the header. Dedicated landing pages for each service so Google Ads sends traffic somewhere that actually closes.
Before/after consumer-unit swaps. EV-charger installs with the customer’s car. Time-lapse rewires. Reels are how 35-55-year-old homeowners find “a sparks they trust”. We brief, schedule and run it, or train your apprentice to film it on his lunch break.
PROOF · THE SAME PLAYBOOK
We don’t have an electrician case study live yet, we’re actively onboarding electrical clients now. What we can show you is the same playbook running for adjacent trades, with real ad budgets that we account for to the pound across the sector since 2016.
Result figures are being reconciled to source. We only publish numbers we can show you the export for.
See the sites we have builtIt’s all-in and transparent. Plans run £495, £795 and £1,295 a month, and that price already includes your Google Ads budget (£200, £300 and £400 respectively), the management, the tracking and the reporting. One bill, no mark-ups on what Google charges. There’s a 3-month minimum, then it’s rolling monthly.
Google Ads is the quick lever, qualified enquiries usually start in the first week the campaigns are live. The first month is the learning phase and performance compounds over the first 60-90 days. SEO and your Google Business Profile build over three to six months. Anyone promising an overnight flood of work isn’t being straight with you.
Yes. We’re Leeds-based and work nationwide, Google Ads, SEO and websites are delivered remotely, so your postcode isn’t a barrier. We have clients across Leeds, Bradford, Sheffield, Manchester, York and well beyond. We target the towns and service areas you actually cover.
We only work with trades and home-services businesses across Yorkshire, so we already know how electricians win work and which leads are worth chasing. You own everything: the ad account, the data, the website. And we don’t sell promises on rankings, Google decides rankings, not us; what we commit to is the work and plain-English reporting. We manage live ad budgets across the sector and have done since 2016.
SEND THE BRIEF
Send us your current Google Ads or your Google Business Profile and we’ll show you exactly where the leads are going, and what we’d do differently for an electrical firm. Free, 48-hour turnaround, no commitment.