SEO · BUILT FOR TRADES

Be the first name they find.

We get your business found by the people who already want what you sell, locally, profitably, and without paying Google a penny per click. Built for trades by a team that's ranked trades sites for businesses across Yorkshire.

SEO · FOUND BY LOCALS

Found when locals search.

Technical SEO and Google Business Profile work that gets trades into the local map pack and onto page one for the searches that actually bring in jobs.

You’ve tried this before.

Your rankings have plateaued, or never moved.

No location pages for the suburbs you actually work in. No review velocity, just whatever Google nudges your customers into leaving by accident. And a backlink profile bolted together from the last agency's "outreach": paid placements on news sites no one reads, blog comments, expired domains. The kind of links that used to move the needle in 2014 and now do the opposite.

We don't do tricks, we don't buy links, and we don't hide behind dashboards. We do the work that earns rankings the long way, the only way that still holds up when Google changes its mind every quarter.

Foundations beat clever every time.

Four steps. No theatre.

I.

Audit

Full technical crawl in Screaming Frog. Core Web Vitals reviewed against real PageSpeed Insights field data. Search Console deep-dive for the queries you're already half-ranking for. GBP audit. Backlink toxicity check. Competitor gap analysis. Output: a prioritised list of what's leaking, and what's worth fixing first.

Weeks 1-2
II.

Foundations

Technical fixes, schema, sitemaps, redirects, Core Web Vitals. GBP optimisation: categories, services, photos, posts, Q&A seeded. Location pages written for every patch you serve. On-page tightening across the money pages. Until these are right, nothing else compounds.

Weeks 2-6
III.

Compound

One or two articles a month that earn links and rank. Review velocity system, an automated ask the moment a job's finished. Citation building across BrightLocal, Yell and the trade directories that still count. Backlinks earned through genuine outreach, earned, not bought. This is where the line on the graph starts to bend.

Ongoing
IV.

Report

Rankings tracked in DataForSEO and Search Console. GA4 organic traffic delta. GBP calls, direction requests and website clicks. We report what changed, not screenshots of dashboards you don't read. Plain English, the numbers that matter, and what we're changing next month.

Monthly

The whole service.

Technical SEO audit & fixes

Full crawl, Core Web Vitals, schema, sitemaps, redirects and indexation, fixed, not just flagged.

Google Business Profile optimisation

Categories, services, photos, posts and Q&A built out so your GBP actually competes in the map pack.

Local SEO

Location pages for every patch you serve, plus citation building across BrightLocal, Yell and trade directories.

On-page SEO

Titles, headings, meta descriptions, internal linking and schema tightened across your money pages.

Keyword research & strategy

Commercial-intent and local-intent research specific to your trade, towns and pricing tier.

Content brief writing

Monthly content briefs targeting the keywords with real demand, ready to write or outsource.

Backlink earning (not buying)

Digital PR, genuine outreach and citation work, the links that hold up, not the ones that get penalised.

Review velocity system

Automated WhatsApp or email review asks after every job, so reviews land on purpose, not by accident.

Monthly rankings & traffic report

Rankings, GSC clicks, GA4 organic, GBP actions, the numbers that move, in plain English.

Work that pays.

Featured client · Wortley Windows · Glazing

The local-SEO groundwork that wins work.

Technical SEO, Google Business Profile and area pages, the local-SEO groundwork we did for Wortley Windows to compete for the searches that bring in window work, the kind of local visibility that brings work in without paying per click.

Result figures are being reconciled to source. We only publish numbers we can show you the export for.

See the sites we have built

Simple, honest pricing.

Starter
Quoted per month
3-month minimum, then rolling
  • Technical SEO audit & fixes
  • Google Business Profile optimisation
  • On-page SEO on your money pages
  • Monthly rankings & traffic report
Scale
Quoted per month
3-month minimum, then rolling
  • Everything in Growth
  • Backlink earning programme
  • 2 content briefs / month
  • Citation building
  • Priority response

All-in pricing. No hidden fees, no surprises. 3-month minimum, then rolling monthly. Cancel any time after.

The stuff everyone asks.

01

How long does SEO take to work?

Local SEO and GBP work can move the map pack within weeks. Competitive organic rankings compound over three to six months. We'll be straight about what's realistic for your trade and patch before you commit.

02

Will you promise me #1 rankings?

No, and anyone who does is guessing. Google's algorithm isn't ours to command. What we'll do is the foundational work that earns rankings honestly, then report on the rankings, traffic and calls that actually move.

03

What's the difference between local SEO and "normal" SEO?

Local SEO targets the map pack and "near me" searches, Google Business Profile, location pages, citations and reviews. For trades, that's where most of the work comes from, so that's where we start.

04

Do I need to keep paying forever?

No. There's a three-month minimum, then it's rolling monthly. Cancel any time after. The foundations we build stay with you; ongoing work is what keeps you ahead of competitors who don't stop.

05

Can SEO and Google Ads work together?

Yes, and they're better together. Ads bring leads while SEO builds. The search-term data from your ads sharpens the SEO targeting, and SEO lowers your reliance on paid clicks over time.

Tell us what you need.

SEND THE BRIEF

No commitment, no pressure, we reply within 24 hours, usually much sooner.

FREE SEO AUDIT · 48-HOUR TURNAROUND

Ready to be the first name they find?

Send us your domain and we'll show you exactly where the rankings are leaking, and what we'd do first. Free, 48-hour turnaround, no commitment.

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