Plan
Which jobs to promote, which areas to reach and what a good enquiry looks like for you. We check your page, your content and your tracking before any money goes on ads.
Days 1-7META ADS · FACEBOOK & INSTAGRAM
Be the name they know before they search.
Google Ads catch people who are already searching. Facebook and Instagram ads reach the homeowners in your area who will need you soon but aren't searching yet, put your real work in front of them, and turn the interested ones into tracked enquiries.
Connected by design
You’ve tried this before.
Boosting a post isn't a strategy.
For a lot of trades, Facebook advertising means the Boost button: a bit of money on a post, some likes from people nowhere near your patch, and not a single enquiry. That isn't Facebook failing. It's Facebook doing exactly what it was asked to do, which was get engagement.
Social ads work differently from search. Nobody scrolling Instagram typed "loft conversion" into anything, so the ad has to earn attention with the work itself: the before and after, the time-lapse, the finished kitchen, the tidy site. Visual trades with jobs worth showing off tend to suit it best: builders, landscapers, window and door firms, kitchen and bathroom fitters, driveways and roofing.
The leads are cooler, too. Someone who tapped a form between videos isn't in the same place as someone who searched for an emergency electrician. Qualifying questions and fast follow-up are what separate a good campaign from a list of names that never answer the phone.
Search catches demand. Social creates it.
Four steps. No theatre.
Build
Campaigns aimed at people in the areas you cover, creative made from your own job photos and video, lead forms with qualifying questions, and the Meta pixel and Conversions API set up so enquiries are measured properly.
Days 7-14Test
Different photos, videos and angles run side by side. The creative that brings real enquiries gets the budget; the rest gets switched off.
Every weekReport
Enquiries, cost per enquiry and which creative produced them, in plain English every month. Not likes, and not reach for its own sake.
MonthlyThe whole service.
Local audience targeting
Ads shown to people in the towns and postcodes you actually cover.
Creative from your jobs
Photos and video of your real work, cut into ads that stop the scroll. No stock images.
Lead forms that qualify
Instant forms with the questions that matter to you, such as postcode, job type and timescale.
Message-first options
Ads that open a Messenger or WhatsApp chat, for customers who'd rather message than fill in a form.
Pixel & Conversions API
Tracking set up on your website and server-side, so Meta learns from real enquiries, not clicks.
Retargeting
Reminders for people who visited your site or watched your videos but didn't get in touch.
Creative testing
New angles tested regularly, the winners given more budget, the losers switched off.
Monthly report
Enquiries, cost per enquiry and the best-performing creative, in plain English.
Your data, your name
Your tracking and your data are registered in your name from day one. If you ever leave, all of it goes with you.
The stuff everyone asks.
01 Facebook ads or Google Ads?
They do different jobs. Google Ads catch people searching right now, which suits urgent and high-intent work. Facebook and Instagram reach people before they search, which suits visual, planned work. If you can only fund one, it's usually Google first, and we'll tell you honestly which fits your trade.
02 Do I need to be on camera?
No. The best trades ads are usually the work itself: the before and after, the time-lapse, the finished job. Faces help, but they're optional.
03 Are Facebook leads any good?
They can be, if the form asks the right questions and someone follows up quickly. They're usually earlier in the decision than a Google search enquiry, so we build in qualifying questions and make sure every enquiry reaches you straight away.
04 Do you run the everyday posting too?
Yes, as a separate service. Social media management covers the regular posting; ads put your best work in front of more of the right people. The two work well together.
05 Who owns the ad account and the data?
Your business does. Your tracking and your data are registered in your name from day one, and if you ever leave, all of it goes with you.
Tell us what you need.
SEND THE BRIEF
FREE AUDIT · 48-HOUR TURNAROUND
Put your best work in front of the right people.
Show us your Facebook and Instagram pages and any ads you've run, and we'll tell you what's worth promoting and what we'd change. Free, 48-hour turnaround, no commitment.