We get window and door companies ranking where the work is — the Google map pack and page one for “double glazing [your town]”, “window installers near me” and the searches that turn into installs. More enquiries from Google — without paying for every click.
Your customers are searching. Without you. Every day people in your area type “double glazing near me” and “window installers [town]” into Google — then pick from the three firms in the map pack and the handful on page one. If you’re not there, you don’t exist for that job. It went to a competitor, and you never even knew it was up for grabs.
Window companies get a raw deal from Google. A site built years ago by someone long gone. A Google Business Profile that’s never been touched. No reviews coming in, thin local coverage, and content that says nothing Google can rank. So you end up renting leads from national brokers — the same enquiry sold to four other installers — instead of owning the searches in your own patch.
When we audit a window company’s site, we tend to find the same handful of issues every time. A Google Business Profile half-filled in and never optimised. No reviews flow, so the map pack favours competitors who ask. Service pages that target nothing, location pages that don’t exist, and a site so slow on a phone that Google buries it. Missing or broken schema, so Google can’t even tell what you do or where.
None of that is hard to fix. It just takes someone who knows what they’re looking at, doing the work month after month — the on-page, the profile, the citations, the content — so the rankings compound into a pipeline you own outright.
We start with where you actually stand: your current rankings and map-pack positions, the technical health of your site, your Google Business Profile, and what the window companies beating you are doing. You get a clear picture of the gap — the searches worth chasing in your towns and what it takes to win them.
Weeks 1–2We fix what’s holding the site back: on-page optimisation for your services and towns, the technical issues Google trips over, page speed on mobile, and the schema markup that tells Google exactly what you do and where. The groundwork that has to be right before anything ranks.
Months 1–2This is where window companies win. We optimise your Google Business Profile for every town you cover, build the local citations that anchor it, fix your NAP across the web, and put a steady review-request flow in place — so you climb the map pack that drives most of the calls.
OngoingWe build the service and location pages that capture “double glazing [town]” demand, then earn the links and mentions that make Google trust the site. Every month, with a plain-English report: where you rank, which keywords moved, and the traffic and enquiries it’s producing.
MonthlyThe searches that actually convert in your towns — and exactly what the window companies outranking you are doing to win them.
Titles, headings, content and internal links tuned for your services and locations — so Google knows what each page is for.
The crawl, index and mobile-speed issues that quietly bury a site — found and fixed.
Your profile optimised for every town you cover — the map pack drives most window enquiries.
Consistent name, address and phone across the directories that anchor your local rankings.
The pages that capture “double glazing [town]” demand — written to rank and to convert.
The links and local mentions that build the authority Google needs to trust your site.
Plain-English monthly report: where you rank, which keywords moved, the traffic and enquiries it’s producing.
Three-month minimum to let the work compound, then rolling monthly. Cancel any time after.
Wortley Windows is a Leeds window & door company. We did the local-SEO groundwork — the Google Business Profile, the citations, the on-page and the content — and got them into the top 3 of the map pack with 32 keywords ranking on page one of Google. The same playbook we’d run for your window company: own the searches in your towns instead of renting them.
Read the full case studyAll-in pricing. No hidden fees, no surprises. 3-month minimum, then rolling monthly — cancel any time after.
SEO isn’t instant — that’s the honest answer. Local map-pack work can move within weeks, but ranking on page one for competitive “double glazing [town]” searches typically takes three to six months of steady work, then compounds from there. Unlike ads, it builds an asset: the rankings you earn keep working long after, without paying per click.
No — and be wary of anyone who does. Nobody controls Google’s rankings, so no honest agency can promise a specific position. What we can commit to is the work that moves rankings — and transparent monthly reporting so you see exactly where you stand, which keywords moved, and what we did. We got Wortley Windows into the top 3 of the map pack with 32 keywords on page one by doing exactly that.
Yes. The content, the pages and every improvement we make live on your own site and stay yours. If you ever leave us, the rankings and the work don’t vanish — unlike rented leads or paused ads, which stop the moment you stop paying. That’s the whole point of SEO: you’re building an asset you own.
Both have a place. Ads are instant but rented — switch them off and the enquiries stop. SEO is slower but owned — it compounds and keeps paying back. A lot of window companies run ads for leads now while SEO builds the long-term pipeline underneath. We’ll tell you honestly which makes sense for where you are.
We’re Leeds-based and work with window & door companies and other trades right across Yorkshire and the UK. Local SEO is location-specific by nature — we optimise for the exact towns and postcodes you actually want the work from.
Send us your website and we’ll show you exactly where you stand on Google — the rankings, the map pack, the gaps — and what we’d do to get you found. Free, 48-hour turnaround, no commitment.