Plan
Which jobs to document, which platforms, and what a good enquiry looks like for you. We check your page, your existing content and your tracking before anything goes live.
Days 1-7SOCIAL MEDIA · FOR BUILDERS
Trusted before the first call.
We run Facebook, Instagram and TikTok for building firms: your extensions, loft conversions and renovations shown stage by stage, so a homeowner about to spend five or six figures has already decided you're safe to let into their house before they ever pick up the phone.
Connected by design
You’ve tried this before.
A building job is a five-figure decision. Nobody makes it on a whim.
Unlike an emergency callout trade, an extension or a loft conversion is researched over weeks or months. A homeowner scrolling a builder's Instagram or Facebook is looking for proof before they'll even ask for a quote, and a page with nothing on it, or posts from three years ago, reads as “we don't have current work”, whether or not that's true.
Builders sit on the best content in the trades and most of it disappears once the skip leaves. A job that changes daily, a genuine before-and-after, a finished kitchen extension, none of it gets posted, because nobody has time mid-build to think about content. Meanwhile a competitor with weaker work but a consistent feed wins the enquiry.
A single finished-job photo undersells it, too. The real question a homeowner is asking is “can I trust this crew in my house for eight weeks”, and that's answered far better by a stage-by-stage story, foundations, framing, first fix, finish, than one glossy after shot.
Search catches demand once it exists. Social builds the trust that gets you shortlisted before it does.
Four steps. No theatre.
Build
A content routine that fits around the job, not against it: phone photos and short clips your team captures on site, turned into stage-by-stage posts and reels rather than one finished-job upload.
Days 7-14Post & promote
Organic posting on a schedule that survives a busy site, with paid amplification behind the strongest stage-by-stage stories to reach more homeowners in the areas you actually build in.
Every weekReport
What was posted, what performed and what it's changing next, in plain English every month. Not likes for their own sake, enquiries.
MonthlyThe whole service.
Stage-by-stage documentation
A simple routine for capturing foundations through to finish, so nothing gets lost once the skip leaves the drive.
Platform-native content
Reels and TikTok for the transformation, Facebook and Instagram for the finished galleries and the proof homeowners scroll for.
Local audience targeting
Paid reach to homeowners in the towns and postcodes you actually build in, not a wide national spend.
Lead capture that's tracked
DMs, comments and enquiry forms tracked properly, so you know when a social follower turns into a booked job.
A content calendar that survives a busy site
A realistic posting rhythm built around your actual workload, not one that falls apart the first week you're flat out.
Monthly report
What was posted, what performed and what it's changing next, in plain English.
Work that pays.
PROOF · THE SAME PLAYBOOK
Same channels. Real trades.
We don't have a builder social media case study live yet. What we can show you is the same organic-plus-paid playbook running for trades with similarly high-ticket, considered decisions, real content, real reach, reported honestly each month.
We only publish numbers we can show you the export for, so none appear here yet. The proof you can check today: the work is live, open it yourself.
See the sites we have builtThe stuff everyone asks.
01 We don't have time to film anything mid-build.
That's the normal starting point, not a blocker. The routine we set up is built around a few phone photos or a 20-second clip at each stage, captured by whoever's already on site, not a film crew. We turn that into the posts.
02 Do I need to be on camera?
No. The best builder content is usually the work itself, the framing going up, the first fix, the finished room, not a talking-head video. Faces help if you're comfortable with it, but they're optional.
03 How is this different from just boosting a Facebook post?
Boosting sends money at whatever you posted last, with no targeting logic behind it. We plan which stages of which jobs to document, post them on a schedule, and only put paid budget behind the stories that are actually earning attention in the areas you build in.
04 Can you run paid ads behind this too?
Yes, as part of the same service or as a dedicated Facebook and Instagram ads package once your content is worth amplifying. The two work well together, organic proof, paid reach.
05 Do you charge on top of any ad spend?
Ad budget and management are agreed with you in writing before anything starts, so there's never a surprise on what you're paying for.
Tell us what you need.
SEND THE BRIEF
FREE AUDIT · 48-HOUR TURNAROUND
Let your work do the convincing.
Show us your Facebook and Instagram pages, or just tell us about your current jobs, and we'll show you what's worth posting and what we'd change. Free, 48-hour turnaround, no commitment.