We run TikTok, Instagram and Facebook for carpet & flooring businesses — reels of fittings, room transforms and before-and-afters that stop the scroll — and turn the views into showroom visits and enquiries. We plan it, film it (or train your team to), post it, and report what it brings in.
A carpet and flooring business is one of the most visual trades there is — room transforms, before-and-afters, the satisfying stuff people stop scrolling for. Yet most showrooms post a blurry photo once a fortnight, get a few likes, and wonder why none of it turns into footfall. The reach is sitting right there; the content just isn’t being made.
It’s not your fault — you’re running a business, not a content studio. There’s no time to film, no plan for what to post, and no idea whether any of it works. So the account drifts: occasional photos, no reels, no rhythm. Meanwhile a competitor down the road who films every fit is the one filling their diary from TikTok and Instagram.
When we look at a flooring company’s social, it’s the same picture every time: photos instead of short-form video, posting that stops and starts, no hook in the first three seconds, comments and DMs left unanswered, and nothing tying a view to a showroom visit. Plenty of effort, no system — so it never compounds.
None of that is hard to fix. It takes a plan, someone making the content, and a steady cadence — the reels, the posting, the replies — so the audience grows into a stream of people walking in and asking for a quote.
We start with what actually sells flooring on social: the formats, hooks and trends working in your market, the platforms worth your time (usually TikTok and Instagram, often Facebook for local), and the kind of work that stops the scroll — room transforms, LVT reveals, big-job before-and-afters. You get a clear plan, not guesswork.
Week 1A month of posts mapped out before we shoot a thing — the reels, the carousels, the trends to ride and the jobs to feature. You always know what’s going out and why, and it’s built around the work you’ve actually got booked in, so filming fits around the day, not the other way round.
Week 2The bit that stops most flooring firms: actually making the video. We either come to your showroom and jobs for a shoot day, or train your fitters to grab the right clips on a phone in seconds — then we edit them into scroll-stopping reels with captions, music and hooks that earn the watch-time the algorithm rewards.
OngoingWe post on a steady cadence, ride trends while they’re hot, run paid boosts behind your best-performing posts, and answer the comments and DMs that turn into enquiries. Every month, a plain-English report: reach, engagement, follower growth, and the enquiries and showroom visits it’s driving.
MonthlyA monthly plan of reels, posts and trends — built around the jobs you’ve actually got booked, so you always know what’s going out and why.
The format that sells flooring — room transforms, LVT reveals, satisfying fits — edited with hooks, captions and music to stop the scroll.
Consistent, well-timed posting across TikTok, Instagram and Facebook — so the account never goes quiet and the algorithm keeps you in the feed.
We answer the comments and DMs that turn into enquiries — in your voice, fast — because a reply within the hour is where the booking happens.
A budget behind your best-performing posts to reach more local buyers. Boost spend is billed at cost — no mark-up on what the platforms charge.
We ride the trends, sounds and formats while they’re hot — so your flooring content travels instead of sinking.
Plain-English every month: reach, engagement, follower growth — and the enquiries and showroom visits it’s driving.
A direct line to the person running your account — plus showroom shoot days, or we train your fitters to capture clips on a phone.
Three-month minimum to let the work compound, then rolling monthly. Cancel any time after.
Rodley Carpets is a Leeds carpet & flooring retailer. We ran their TikTok and social content — turning everyday fits and showroom moments into short-form video — and grew the channel +77% in a single quarter, with 597,000 impressions. The same playbook for your showroom: turn the work you already do into reach that walks people through the door.
Read the full case studyAll-in pricing. No hidden fees, no surprises. 3-month minimum, then rolling monthly — cancel any time after.
The visual ones win for flooring. TikTok and Instagram Reels are where room transforms and before-and-afters travel furthest, and Facebook still reaches local homeowners well. We focus your effort on the one or two that fit your audience and the time you’ve got — done properly — rather than spreading thin across every platform at once.
Either way works. We can come to your showroom and jobs for a shoot day and produce everything, or — the option most flooring firms prefer — we train your fitters to grab the right 10-second clips on a phone as they work, and we handle all the editing, captions and posting. You get a steady stream of content without it eating your week.
No. A lot of the best-performing flooring content is just the work itself — the rip-up, the fit, the reveal — with nobody on screen. A face does help build trust over time and we’ll encourage it when you’re ready, but you can grow a strong account purely on the satisfying-job footage you already create every day.
Reach can move within weeks — a single reel can take off fast. But social is a compounding game: it’s the steady months of consistent, good content that build an audience which reliably turns into showroom visits and enquiries. Think in terms of a quarter, not a fortnight. Rodley Carpets grew +77% in a quarter once the content was consistent.
Honestly, it depends on your content, your market and how consistent you are — so we won’t promise specific numbers, and you should be wary of anyone who does. What we can show you is real: for Rodley Carpets we grew the channel +77% in a quarter, with 597,000 impressions. We report what matters every month — reach, growth and the enquiries it drives — so you always see what your investment is doing.
Send us your TikTok, Instagram or Facebook and we’ll show you what’s working, what’s missing, and the content we’d make to turn views into showroom visits. Free, 48-hour turnaround, no commitment.